Thursday, December 5, 2024

Content Ideas Instagram, Blog

 Content Ideas that will help you level up, spark conversations, and build your community, all in one go.

 So, I created a plan where each week has a goal and every day brings fresh, doable ideas.

 💢www.hobbytosmallbusiness.spotblog.com

Kick things off by addressing the core challenges your audience faces, sharing behind-the-scenes glimpses, and creating meaningful conversations that keep them coming back.

💢 The Biggest Mistake [Audience] Make & How to Fix It

💢A Behind-the-Scenes Look at How I [Process/Skill]

💢How to [Solve a Common Problem] in 3 Steps

💢My Go-To Tips for [Audience Pain Point] (You Need to Try This!)

💢5 Simple Ways to Add More Value to Your [Niche]

 

      Week 2: Offer a Free Lead Magnet

A lead magnet is your best friend in attracting engaged followers. So, create content that makes your audience want more — while growing your email list.

  • Sneak Peek: [Free Resource] to Help You [Goal]

  • Don’t Miss Out on [Lead Magnet] — Here’s What’s Inside

  • How [Lead Magnet] Can Change the Game for You

  • Free [Resource] Alert! Ready to Level Up Your [Skill]?

  • Have You Grabbed Your [Lead Magnet] Yet? Here’s Why You Should 

 


      Week 3: Stories & Carousels that Convert

Stories connect us on a personal level. I’ll share strategies to create impactful carousels or stories that resonate, inspire, and make your followers feel seen.

💥Must-Try [Niche] Techniques for [Desirable Outcome]

💥Inspiring Ideas to [Achieve Goal] in [Niche]

💥Transform Your [Area] with These [Number] Game-Changing Tips

💥Reach Your True Potential with These [Niche] Habits

💥The 4 Essential [Niche] Mistakes You Need to Avoid

      Week 4: Building Confidence in Selling

If selling feels intimidating, this week is designed to help. From personal stories to sharing wins and tackling common objections, it’s all about helping you confidently offer your products and services.

  • How I Overcame [Challenge] to Reach [Goal]

  • My Top 3 Tips for Conquering [Audience Objection]

  • Here’s What Makes [Product/Service] Different (and Why It Matters)

  • 3 Simple Ways to Show Up Confidently in Your [Niche]

  • The Story Behind My Journey to [Outcome]

    Week 5: Collaborate for Growth

Nothing grows an audience quite like collaborations. You can end with powerful content (and some strategy) to connect with others in your industry, gain new exposure, and create meaningful content together to gain more exposure with your shared audiences.

💢An Interview with [Expert/Influencer] on [Relevant Topic]

💢Our Top [Number] Tips from a Joint IG Live with [Collaborator]

💢The Power of Collaboration: 3 Key Takeaways from Working with [Partner]

💢[Number] Reasons Why I’m Teaming Up with [Collaborator]

💢Building Community: How We’re Growing Together with [Collaborator]

 

If this list of content ideas above inspires just one new idea for you, then it’s a win.

But don't stop there. Let’s make your content work for you this month and beyond - and save a ton of time and avoid creative burnout!

Ready to get started? Let’s make content easier, together!

 The page contains affiliate links. If you click on a clink and make a purchase, I will earn a commission at no additional cost to you. Thanks for your support.

 

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Friday, November 15, 2024

Choose Your Marketing Methods

      Marketing spreads the word about your new business to potential customers. It includes print and online advertising, direct mail, public relations, social media, word-of-mouth and more.

 

 💢www.hobbytosmallbusiness.spotblog.com

      Start by creating a mission statement that succinctly and memorably expresses your business’s purpose, your target customers and what differentiates your business from the competition.


      The next step is to develop a consistent brand identity for your company. Your brand is the “personality” of your business. Visual elements such as your logo, packaging and website design; your marketing copy; and even the marketing methods you use all help convey your brand.

 

To choose your marketing methods, ask: 

👉 Who are your target customers? (Are they businesses or consumers? What are their demographics?)

👉 What media do they use? (Do they read print newspapers or prefer online blogs? Which radio or TV stations do they tune in to?) 

👉 Where do they normally buy products or services like yours? (Online or in stores? From big-box retailers or small independents?) 

👉 How will you sell your product? (Online, by wholesaling to stores, through sales representatives?)

The answers to these questions, as well as your available time and budget, will determine what marketing methods work best.

For example, if your children’s tutoring service has a target market of young, well-educated moms who are avid online shoppers highly influenced by social media, you should focus most of your marketing efforts online. 

 If you provide financial consulting services for retirees, on the other hand, and your target market reads print newspapers and magazines and enjoys getting direct mail, you should use print advertising and mailers.

 


 Every startup needs marketing collateral, which can include: 

■■ Logo 

■■ Business cards 

■■ Letterhead and envelopes 

■■ Website 

■■ Brochures 

■■ Fliers 

■■ Mailers or sales letters 

■■ Print or digital presentations 

■■ Product packaging or labels

      You don’t have to develop these all at once; start small with what you need now. Get help with logos, business cards and more Store Vista Print site. 

      Your mentor can help you fine-tune your mission statement and business brand, choose the perfect marketing methods for your startup and determine what marketing collateral you need to get started.

 


 The page contains affiliate links. If you click on a clink and make a purchase, I will earn a commission at no additional cost to you. Thanks for your support.

 

 

 

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Monday, November 4, 2024

Support Your Customers

           Your company’s most vital asset is its customers, so you need to make sure you’re dealing with your customers properly. Without them, you would not, and could not, exist in business. Sure, you can attract new customers with unique products, free gifts, or reducing your prices; but if you’re not creating relationships with them, they’re not going to return or recommend you.

 💢www.hobbytosmallbusiness.spotblog.com

 


 

Help Desk Software and Live Chat

Provide awesome, personal support with simple help desk software and streamlined ticketing systems.

  • Spiceworks – A community of IT pros, plus an app with network monitoring, help desk, active directory, and more.

  • Tawk.to – Free messaging app that lets you monitor and chat with visitors on your website.

  • FreshDesk – Online cloud-based customer service software providing help desk support.

 

Customer Service Resources

The customer experience is more than just answering daily support tickets. These resources combine everything from social media to push notifications to best practices to help you provide the best ever experience for your customers.

  • Batch – Send push notifications at scale.

  • Customer Bliss Podcast – Real world, straight talk, and realistic ideas from Customer Experience Leaders around the world.

  • Cyfe – All-in-one business dashboard that lets you monitor all your business data from one place.

  • HubSpot — CRM, contact management, marketing, sales, and service tools all in one platform.

  • HelpScout Blog – Articles on customer loyalty best practices, with tons of actionable tips.

  • The Modern Customer Podcast – A podcast featuring counter-intuitive insights on the customer experience.

  • TalkWalker – Free alerting service that sends email updates on any topic you request: your name, brand, competitors, events or even your favorite TV show (#GoT).

     

 


 Online Surveys

          Use surveys to validate your business idea and collect real-time feedback, demographic information or measure customer happiness.

  • Google Forms – Create beautiful online forms and surveys for free.

  • Survey Monkey – Online surveys and questionnaires.

  • Typeform – Beautiful form creator so you can more easily collect registrations, onboard new clients or survey your visitors.

  • Wufoo – Online forms and surveys

 

 


 

Business Networking Tools

           Networking doesn’t need to be that dreaded small talk around the punch bowl at your local rec center. The internet has made networking easier than ever.

  • 4Over4 – 300 free full-color glossy business cards.

  • BananaTag – Email tracking that shows when people open your messages.

  • Cold Email Generator – Create a 5-touchpoint campaign using a set of tested cold email templates.

  • LinkedIn – The best social media platform for professionals. Make connections, send messages, join groups and publish content.

  • Meetup – Online networking site that helps you organize or attend local groups that get together for face-to-face events.

  • Norbert – Find anyone’s email address.

  • QR Code Monkey – Generates custom QR codes for your website, virtual business cards and social media.

  • Sales Navigator for Gmail – Gmail tool that shows you everything about your contacts right inside your inbox.

 

  The page contains affiliate links. If you click on a clink and make a purchase, I will earn a commission at no additional cost to you. Thanks for your support.

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