Friday, November 15, 2024

Choose Your Marketing Methods

      Marketing spreads the word about your new business to potential customers. It includes print and online advertising, direct mail, public relations, social media, word-of-mouth and more.

 

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      Start by creating a mission statement that succinctly and memorably expresses your business’s purpose, your target customers and what differentiates your business from the competition.


      The next step is to develop a consistent brand identity for your company. Your brand is the “personality” of your business. Visual elements such as your logo, packaging and website design; your marketing copy; and even the marketing methods you use all help convey your brand.

 

To choose your marketing methods, ask: 

👉 Who are your target customers? (Are they businesses or consumers? What are their demographics?)

👉 What media do they use? (Do they read print newspapers or prefer online blogs? Which radio or TV stations do they tune in to?) 

👉 Where do they normally buy products or services like yours? (Online or in stores? From big-box retailers or small independents?) 

👉 How will you sell your product? (Online, by wholesaling to stores, through sales representatives?)

The answers to these questions, as well as your available time and budget, will determine what marketing methods work best.

For example, if your children’s tutoring service has a target market of young, well-educated moms who are avid online shoppers highly influenced by social media, you should focus most of your marketing efforts online. 

 If you provide financial consulting services for retirees, on the other hand, and your target market reads print newspapers and magazines and enjoys getting direct mail, you should use print advertising and mailers.

 


 Every startup needs marketing collateral, which can include: 

■■ Logo 

■■ Business cards 

■■ Letterhead and envelopes 

■■ Website 

■■ Brochures 

■■ Fliers 

■■ Mailers or sales letters 

■■ Print or digital presentations 

■■ Product packaging or labels

      You don’t have to develop these all at once; start small with what you need now. Get help with logos, business cards and more Store Vista Print site. 

      Your mentor can help you fine-tune your mission statement and business brand, choose the perfect marketing methods for your startup and determine what marketing collateral you need to get started.

 


 The page contains affiliate links. If you click on a clink and make a purchase, I will earn a commission at no additional cost to you. Thanks for your support.

 

 

 

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