Your First Customers

 You’re raring to go—all you need are customers. 

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How to find them? Try the following tactics:

💟 Get a business website:

Keep it simple with all-inone website packages that include a domain name, hosting services and design templates. Popular options include GoDaddy, Web.com and Yahoo Small Business. If you’re starting an ecommerce business, look for a website builder specializing in ecommerce, such as Shopify, Volusion or 3DCart.

💟 Use word-of-mouth: Start your search for customers by asking friends, family members and acquaintances for leads. You never know who might introduce you to your first customer.

💟 Publicize it: Tapping into existing networks of bloggers who speak to your target audience, making connections, and offering content or services such as writing guest blog posts can align you with your target audience.

💟 Get social: Use social networks such as LinkedIn, Twitter, Facebook, Instagram and Pinterest to get your target market’s attention. Create a social account for your business, and post useful content providing information, advice or entertainment.

                Interact with followers regularly, and link posts to your business website so followers can learn more about your business. 

Advertise: If your business targets local customers, use print ads in community newspapers, local directories or local magazines to reach them. You can also get customers by advertising on websites your target market frequents. For instance, a children’s tutoring service can advertise on websites targeting moms of school-aged children, limiting the ads to moms in nearby ZIP codes.

💟 The direct approach: Try a direct mail campaign to reach your neighbors. The UPS Store offers a service called Every Door Direct Mail. Simply choose an area in which you want to advertise, and The UPS Store will handle the logistics of having your direct mail advertising piece delivered to every address in that neighborhood. It’s an affordable option to reach people in your area.

Collect customer data: Save time and market more effectively by maintaining data about prospects and customers. Customer relationship management (CRM) tools like Really Simple Systems, ZohoCRM and ContactMe let you track every interaction, set reminders and schedule follow-up contacts.

Market with email: Ask prospects and customers to sign up for email messages from your business. (Be sure to comply with the FTC’s CAN-SPAM laws.) Email marketing service providers such as Campaigner, Constant Contact and iContact let you create and send professional-looking emails.

💥 Offer deals: Offering discounts for your first customers can build a foundation for attracting more. This works especially well for businesses that provide recurring services. For example, a lawn-care service could offer six months’ services for the price of three.

💥 Become an expert: Get attention from prospects by building a reputation as an expert in your industry. Offer to speak to local groups your target customers belong to about topics relevant to your business.

💥 Buddy up: Form alliances with established small businesses to help each other get customers. For example, if you have a dog grooming business, you could partner with a local dog-sitter to refer clients to each other.

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Technical skills you'll need as creator...

 

Skills

           When you are working with clients you are helping them with their biggest financial asset-their home.

This is a huge responsibility that shouldn’t be taken lightly.

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Here are 5 skills you need to master to work safely, legally and confidently as an interior designer…

1.   Knowledge of local building codes, standards + legislation

           These cover things like sizes of rooms, material selection, sustainability requirements etc.

         It is your responsibility to understand the codes that are relevant in your jurisdiction for the type of work you do.

 

 2.   Technical drawing skills

       Technical drawings are accurate, detailed and standardized documents that communicate the specifics of a project. These drawings serve as a crucial bridge between your concept/design and the consultation of space.

       There are set conventions for how these documents are produced which include drafting conventions, materials and finishes Data, title blocks, dimensions, interior and exterior detailing, electrical, plumbing, lighting, joinery detailing, reflected ceiling plans etc.

 

3.   Ability to use a CAD program

       CAD (computer aided design) is a catch all term for any software that can help produce computer-based drawing. Common software in the design and architecture industry includes AutoCAD, SketchUp, Revit and Photoshop (among many others). Each piece of software does something a bit different.

Most designers know how to use at least one of these. Many know how to use all of them.

 

     4.      Leadership and communication skills

             Working with clients can go one or two ways:

            *        The clients dictate their schedule and the way you run your business.

            *        You can be in control of your projects by managing and leading clients successfully.

           *        For your projects to run more like the latter scenario you have to show you’re in control right from the start. This requires confidence, organizational skills, excellent communication and strong leadership skills.

 

 

 5.      Business and marketing skills

      Most designers I meet are confident in their design skills but much less confident I business and marketing.

       One shift I think every designer needs to make is away from thinking of themselves as a designer and towards thinking of themselves as a business person. Until this shift happens your business is likely to be hard to work in, unprofitable and a source of constant stress.

       You also owe it to clients to run a reliably organized and client-focused business.

 

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