Exploring Style Sourcebook

Have you heard about Style Sourcebook yet?

I first stumbled upon Style Sourcebook last year… on a slow day at work. It's entirely FREE.

Style Sourcebook is a product sourcing and mood board community to help you renovate and decorate.

                                                    https://stylesourcebook.com.au/

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So, what is Style Sourcebook?

Well it is an Australian website (head to www.stylesourcebook.com.au) that allows you to develop style and mood boards from scratch. According to its own website, Style Sourcebook can be described as “a product sourcing and mood board community to help you renovate and decorate”.

Style Sourcebook provides functionality on many levels. For someone such as myself who is predominantly focused on developing style boards for personal usage, it is a great blank canvas to see how room layouts and colors will or won’t work in the real world (saves on money and all that effort moving furniture around).

 How does it work?

Starting with a blank page, you can either upload your own images or alternatively you can upload from the library bank of furniture, homewares and home décor options already loaded onto the site. Although the library appears to include furniture from predominantly Australian-based and recognized companies, it is very extensive and includes categories such as Bedroom, Bathroom, Décor, Living, Outdoors, Walls and Floors. Within each of these are even more sub-categories.

Even if you prefer to use your own photos, Style Sourcebook is still a great resource.  Instead of searching across the existing categories, all you need to do is upload your images via the Upload Images tab. Keep in mind that these images are then saved, and can be used later via Saved Images (you can also save images from the database and access them here later as well).

If it all seems to much and you just want someone else to show you the way, then Style Sourcebook still has you covered via its Mood Boards tab. This part of the website allows you to view style boards created by others, categorized by Popularity or Recently Uploaded. You can also use the search function if you have a particular theme you want to look for, say Teal and Purple Bedroom.

Finally, Style Sourcebook allows you to create an account as either a private person or as a Designer. Even if you create a personal account, the site still allows you to use a business name, register a business email and website etc., but does not seem to allow you to fully market yourself as an interior designer. To do that, it seems that you need to register as a Designer. To my mind, this aspect of the site reminds me a little bit of www.houzz.com . Either way, if you like the look of a particular style board creator, you can search for them on the site and peruse their work at your leisure…

 

How does Style Sourcebook compare to Canva?

Now that I am more familiar with both, I can see that they serve different functions. Whereas I find Canva great for graphic design work more generally (logos, insta posts etc) I find it less helpful when working on design projects. Because of the template structure of Canva, I tend to use Canva mood boards more for picture collages or color inspo boards.

However, if I am trying to style a room, defining not just colors, but furniture types and placement, then I would suggest trying Style Sourcebook in the first instance. The blank template structure means that you can place pictures wherever you want on the page, rather than within a set template format. However, I do think that they provide differentiated products and you should first consider what it is that you want to produce before deciding on which to use.

 

Get in touch!

As always, if you have any comments or questions. get in touch! Comments section is below and email and socials are at the top of the page :-)

Disclaimer

I have absolutely no affiliation with any of the companies or websites mentioned in this blog. This blog is based on my personal observations alone. I don’t pretend to be an expert - just a lover of all things interior design related including great websites.

 

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WANT TO GROW YOUR DESIGN BUSINESS

 

WANT TO GROW YOUR DESIGN BUSINESS 

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 THEN STOP DOING THESE…

                💢Relying on word-of-mouth referrals

      While referrals and word of mouth are powerful tools, they shouldn’t be your only marketing strategy.

The lifeblood of any growing business is a steady flow of new leads. If you’re not consistently putting effort into generation new leads your business growth will stagnate.

Lead generation should be a daily non-negotiable and not something you focus on only when business is slow.

  💢 Under pricing your services

       While it me seem counterintuitive, under pricing your services can actually deter potential clients.

It gives the impression that your work is less valuable or lower quality than others they will be pricing you against. Being the cheapest in the market won’t win you more work.

It’s actually more likely to put people off as they will question what’s ‘’wrong’’ with you.

 

  

💢Ignoring social media

      If you’re not actively sharing your work and what you are up to behind the scenes you are likely missing out on a significant pool of potential clients.

The power of visual storytelling on Instagram, Youtube or even Linkedin can exponentially increase your reach.

If you aren’t ‘’good’’ at social media then take proactive action and learn how to get better.

Remember- everyone starts with no followers and has no idea what they are doing!

Teach yourself!

💢Not providing real value

       Value in interior design is about understanding your client’s need and tailoring designs to enhance their lives.

If you are focusing solely on aesthetics without considering how your designs solve problems, improve functionality and reflect personal style, you’re likely failing to deliver the real value clients seek.

It’s your job as their designer to think through both aesthetic AND functional problems and create solutions. That’s what they are paying you for.

💢Neglecting the importance of technical skills

      While talent is essential, interior designers require a solid foundation of technical skills.

These include understanding space planning, technical drawing, lighting design, building codes, software skills, client management and heaps more.

It’s unethical to charge clients’ money while you attempt to ‘’learn on the job’’

If you lack technical skills, you should be investing in your professional education and upskilling in your areas of weakness. It’s your responsibility to know how to successfully run a client project from start to finish.

 

 SO IF YOU WANT TO GROW YOUR BUSINESS:

💥do daily lead generation even when you’re busy

💥start charging properly

💥put in effort to learn how to use social media effectively (and then post every day)

💥put effort into providing proper value to your clients. Solving their problems with your design

💥only start charging clients when you know what you are doing+ have the technical skills to back it up

 

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Why you need a revenue goal

 

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Why you need a revenue goal

💥Directs your business strategy

💥Provides a goal to work towards

💥Helps with annual planning

💥Helps with pricing individual projects

-Let’s set your revenue goal…

 

 STEP 1

What is your current financial situation

-how much revenue did you make last year

-how many projects did you work on

-what were your expenses last year

Were you happy with this outcome

STEP 2

Set a revenue goal for the year

-your revenue goal should be made up of: your ideal take home pay+tx+expenses

-Take home pay: how much do you want to take home in pay after tax+ expenses are paid

-Tax

-Expenses

.add how much you spent last year+ a little bit more

-Add these together to get your revenue goal for the year

STEP 3

Break down your revenue goal into manageable segments

-Divide your annual revenue goal into manageable segment- e.g. a monthly target…

-If you choose monthly remember that your business is most likely seasonal so factor this into your calculations (December/January tend to be quiet months but March/April tend to be busier)

 

STEP 4

Set a strategy for hitting your monthly /quarterly revenue target

Example:

-your annual revenue target is 100 000$ (home pay+ your pay+tax+expenses)

-your quarterly target is 25 000$/quarter

-your average project cost last year was 10 000$/project

-this means you need 2.5 projects per quarter to hit your annual revenue target

-which is about one per month (taking into account seasonality)

 STEP 5

Laser focus your attention on lead generation

-using the numbers on previous slide you now know how many projects you need each month to hit your annual revenue target

-your monthly goal is now to work out how to get that number of clients

-this longer topic-but your guiding question should be:

’’What lead generation activities do I need to do EVERY DAY in order to bring in X paying clients per month”

 STEP 6

Regular monthly review:

-review your revenue and expenses every month track your progress

-I do this on the 1^st of each month for the month that has just gone using my ‘’business reset and review template’’ in Notion

 

Setting a revenue goal will help you price your design projects (and give you a target to work towards every month). Let’s set yours for 2025!

 

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In this post I share how to set your revenue goal and how to then use this to guide your lead generation activities (so you find the right number of clients and hit your target!).