You’re raring to go—all you need are customers.
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How to find them? Try the following tactics:
💟 Get a business website:
Keep it simple with all-inone website packages that include a domain name, hosting services and design templates. Popular options include GoDaddy, Web.com and Yahoo Small Business. If you’re starting an ecommerce business, look for a website builder specializing in ecommerce, such as Shopify, Volusion or 3DCart.
💟 Use word-of-mouth: Start your search for customers by asking friends, family members and acquaintances for leads. You never know who might introduce you to your first customer.
💟 Publicize it: Tapping into existing networks of bloggers who speak to your target audience, making connections, and offering content or services such as writing guest blog posts can align you with your target audience.
💟 Get social: Use social networks such as LinkedIn, Twitter, Facebook, Instagram and Pinterest to get your target market’s attention. Create a social account for your business, and post useful content providing information, advice or entertainment.
Interact with followers regularly, and link posts to your business website so followers can learn more about your business.
Advertise: If your business targets local customers, use print ads in community newspapers, local directories or local magazines to reach them. You can also get customers by advertising on websites your target market frequents. For instance, a children’s tutoring service can advertise on websites targeting moms of school-aged children, limiting the ads to moms in nearby ZIP codes.
💟 The direct approach: Try a direct mail campaign to reach your neighbors. The UPS Store offers a service called Every Door Direct Mail. Simply choose an area in which you want to advertise, and The UPS Store will handle the logistics of having your direct mail advertising piece delivered to every address in that neighborhood. It’s an affordable option to reach people in your area.
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Collect customer data: Save time and market more effectively by maintaining data about prospects and customers. Customer relationship management (CRM) tools like Really Simple Systems, ZohoCRM and ContactMe let you track every interaction, set reminders and schedule follow-up contacts.
Market with email: Ask prospects and customers to sign up for email messages from your business. (Be sure to comply with the FTC’s CAN-SPAM laws.) Email marketing service providers such as Campaigner, Constant Contact and iContact let you create and send professional-looking emails.
💥 Offer deals: Offering discounts for your first customers can build a foundation for attracting more. This works especially well for businesses that provide recurring services. For example, a lawn-care service could offer six months’ services for the price of three.
💥 Become an expert: Get attention from prospects by building a reputation as an expert in your industry. Offer to speak to local groups your target customers belong to about topics relevant to your business.
💥 Buddy up: Form alliances with established small businesses to help each other get customers. For example, if you have a dog grooming business, you could partner with a local dog-sitter to refer clients to each other.
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@DArtCrea https://dartcreadesigns.etsy.com
Welcome to my Etsy Shop, if you like my products , please follow me!!!💗💜💗
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