WANT TO GROW YOUR DESIGN BUSINESS

 

WANT TO GROW YOUR DESIGN BUSINESS 

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 THEN STOP DOING THESE…

                💢Relying on word-of-mouth referrals

      While referrals and word of mouth are powerful tools, they shouldn’t be your only marketing strategy.

The lifeblood of any growing business is a steady flow of new leads. If you’re not consistently putting effort into generation new leads your business growth will stagnate.

Lead generation should be a daily non-negotiable and not something you focus on only when business is slow.

  💢 Under pricing your services

       While it me seem counterintuitive, under pricing your services can actually deter potential clients.

It gives the impression that your work is less valuable or lower quality than others they will be pricing you against. Being the cheapest in the market won’t win you more work.

It’s actually more likely to put people off as they will question what’s ‘’wrong’’ with you.

 

  

💢Ignoring social media

      If you’re not actively sharing your work and what you are up to behind the scenes you are likely missing out on a significant pool of potential clients.

The power of visual storytelling on Instagram, Youtube or even Linkedin can exponentially increase your reach.

If you aren’t ‘’good’’ at social media then take proactive action and learn how to get better.

Remember- everyone starts with no followers and has no idea what they are doing!

Teach yourself!

💢Not providing real value

       Value in interior design is about understanding your client’s need and tailoring designs to enhance their lives.

If you are focusing solely on aesthetics without considering how your designs solve problems, improve functionality and reflect personal style, you’re likely failing to deliver the real value clients seek.

It’s your job as their designer to think through both aesthetic AND functional problems and create solutions. That’s what they are paying you for.

💢Neglecting the importance of technical skills

      While talent is essential, interior designers require a solid foundation of technical skills.

These include understanding space planning, technical drawing, lighting design, building codes, software skills, client management and heaps more.

It’s unethical to charge clients’ money while you attempt to ‘’learn on the job’’

If you lack technical skills, you should be investing in your professional education and upskilling in your areas of weakness. It’s your responsibility to know how to successfully run a client project from start to finish.

 

 SO IF YOU WANT TO GROW YOUR BUSINESS:

💥do daily lead generation even when you’re busy

💥start charging properly

💥put in effort to learn how to use social media effectively (and then post every day)

💥put effort into providing proper value to your clients. Solving their problems with your design

💥only start charging clients when you know what you are doing+ have the technical skills to back it up

 

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Technical skills you'll need as creator...

 

Skills

           When you are working with clients you are helping them with their biggest financial asset-their home.

This is a huge responsibility that shouldn’t be taken lightly.

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Here are 5 skills you need to master to work safely, legally and confidently as an interior designer…

1.   Knowledge of local building codes, standards + legislation

           These cover things like sizes of rooms, material selection, sustainability requirements etc.

         It is your responsibility to understand the codes that are relevant in your jurisdiction for the type of work you do.

 

 2.   Technical drawing skills

       Technical drawings are accurate, detailed and standardized documents that communicate the specifics of a project. These drawings serve as a crucial bridge between your concept/design and the consultation of space.

       There are set conventions for how these documents are produced which include drafting conventions, materials and finishes Data, title blocks, dimensions, interior and exterior detailing, electrical, plumbing, lighting, joinery detailing, reflected ceiling plans etc.

 

3.   Ability to use a CAD program

       CAD (computer aided design) is a catch all term for any software that can help produce computer-based drawing. Common software in the design and architecture industry includes AutoCAD, SketchUp, Revit and Photoshop (among many others). Each piece of software does something a bit different.

Most designers know how to use at least one of these. Many know how to use all of them.

 

     4.      Leadership and communication skills

             Working with clients can go one or two ways:

            *        The clients dictate their schedule and the way you run your business.

            *        You can be in control of your projects by managing and leading clients successfully.

           *        For your projects to run more like the latter scenario you have to show you’re in control right from the start. This requires confidence, organizational skills, excellent communication and strong leadership skills.

 

 

 5.      Business and marketing skills

      Most designers I meet are confident in their design skills but much less confident I business and marketing.

       One shift I think every designer needs to make is away from thinking of themselves as a designer and towards thinking of themselves as a business person. Until this shift happens your business is likely to be hard to work in, unprofitable and a source of constant stress.

       You also owe it to clients to run a reliably organized and client-focused business.

 

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