Friday, April 11, 2025

Technical skills you'll need as creator...

 

Skills

           When you are working with clients you are helping them with their biggest financial asset-their home.

This is a huge responsibility that shouldn’t be taken lightly.

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Here are 5 skills you need to master to work safely, legally and confidently as an interior designer…

1.   Knowledge of local building codes, standards + legislation

           These cover things like sizes of rooms, material selection, sustainability requirements etc.

         It is your responsibility to understand the codes that are relevant in your jurisdiction for the type of work you do.

 


 2.   Technical drawing skills

       Technical drawings are accurate, detailed and standardized documents that communicate the specifics of a project. These drawings serve as a crucial bridge between your concept/design and the consultation of space.

       There are set conventions for how these documents are produced which include drafting conventions, materials and finishes Data, title blocks, dimensions, interior and exterior detailing, electrical, plumbing, lighting, joinery detailing, reflected ceiling plans etc.


 


3.   Ability to use a CAD program

       CAD (computer aided design) is a catch all term for any software that can help produce computer-based drawing. Common software in the design and architecture industry includes AutoCAD, SketchUp, Revit and Photoshop (among many others). Each piece of software does something a bit different.

Most designers know how to use at least one of these. Many know how to use all of them.

 


     4.      Leadership and communication skills

             Working with clients can go one or two ways:

            *        The clients dictate their schedule and the way you run your business.

            *        You can be in control of your projects by managing and leading clients successfully.

           *        For your projects to run more like the latter scenario you have to show you’re in control right from the start. This requires confidence, organizational skills, excellent communication and strong leadership skills.

 


 

 5.      Business and marketing skills

      Most designers I meet are confident in their design skills but much less confident I business and marketing.

       One shift I think every designer needs to make is away from thinking of themselves as a designer and towards thinking of themselves as a business person. Until this shift happens your business is likely to be hard to work in, unprofitable and a source of constant stress.

       You also owe it to clients to run a reliably organized and client-focused business.

 

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Saturday, March 1, 2025

Why you need a revenue goal

 

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Why you need a revenue goal

💥Directs your business strategy

💥Provides a goal to work towards

💥Helps with annual planning

💥Helps with pricing individual projects

-Let’s set your revenue goal…

 


 STEP 1

What is your current financial situation

-how much revenue did you make last year

-how many projects did you work on

-what were your expenses last year

Were you happy with this outcome

STEP 2

Set a revenue goal for the year

-your revenue goal should be made up of: your ideal take home pay+tx+expenses

-Take home pay: how much do you want to take home in pay after tax+ expenses are paid

-Tax

-Expenses

.add how much you spent last year+ a little bit more

-Add these together to get your revenue goal for the year

STEP 3

Break down your revenue goal into manageable segments

-Divide your annual revenue goal into manageable segment- e.g. a monthly target…

-If you choose monthly remember that your business is most likely seasonal so factor this into your calculations (December/January tend to be quiet months but March/April tend to be busier)

 


STEP 4

Set a strategy for hitting your monthly /quarterly revenue target

Example:

-your annual revenue target is 100 000$ (home pay+ your pay+tax+expenses)

-your quarterly target is 25 000$/quarter

-your average project cost last year was 10 000$/project

-this means you need 2.5 projects per quarter to hit your annual revenue target

-which is about one per month (taking into account seasonality)

 STEP 5

Laser focus your attention on lead generation

-using the numbers on previous slide you now know how many projects you need each month to hit your annual revenue target

-your monthly goal is now to work out how to get that number of clients

-this longer topic-but your guiding question should be:

’’What lead generation activities do I need to do EVERY DAY in order to bring in X paying clients per month”

 STEP 6

Regular monthly review:

-review your revenue and expenses every month track your progress

-I do this on the 1st of each month for the month that has just gone using my ‘’business reset and review template’’ in Notion

 


Setting a revenue goal will help you price your design projects (and give you a target to work towards every month). Let’s set yours for 2025!

 

The page contains affiliate links. If you click on a clink and make a purchase, I will earn a commission at no additional cost to you. Thanks for your support.

In this post I share how to set your revenue goal and how to then use this to guide your lead generation activities (so you find the right number of clients and hit your target!).