WANT TO GROW YOUR DESIGN BUSINESS
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THEN STOP DOING THESE…
💢Relying on word-of-mouth referrals
While referrals and word of mouth are powerful tools, they shouldn’t be your only marketing strategy.
The lifeblood of any growing business is a steady flow of new leads. If you’re not consistently putting effort into generation new leads your business growth will stagnate.
Lead generation should be a daily non-negotiable and not something you focus on only when business is slow.
💢 Under pricing your services
While it me seem counterintuitive, under pricing your services can actually deter potential clients.
It gives the impression that your work is less valuable or lower quality than others they will be pricing you against. Being the cheapest in the market won’t win you more work.
It’s actually more likely to put people off as they will question what’s ‘’wrong’’ with you.
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💢Ignoring social media
If you’re not actively sharing your work and what you are up to behind the scenes you are likely missing out on a significant pool of potential clients.
The power of visual storytelling on Instagram, Youtube or even Linkedin can exponentially increase your reach.
If you aren’t ‘’good’’ at social media then take proactive action and learn how to get better.
Remember- everyone starts with no followers and has no idea what they are doing!
Teach yourself!
💢Not providing real value
Value in interior design is about understanding your client’s need and tailoring designs to enhance their lives.
If you are focusing solely on aesthetics without considering how your designs solve problems, improve functionality and reflect personal style, you’re likely failing to deliver the real value clients seek.
It’s your job as their designer to think through both aesthetic AND functional problems and create solutions. That’s what they are paying you for.
💢Neglecting the importance of technical skills
While talent is essential, interior designers require a solid foundation of technical skills.
These include understanding space planning, technical drawing, lighting design, building codes, software skills, client management and heaps more.
It’s unethical to charge clients’ money while you attempt to ‘’learn on the job’’
If you lack technical skills, you should be investing in your professional education and upskilling in your areas of weakness. It’s your responsibility to know how to successfully run a client project from start to finish.
SO IF YOU WANT TO GROW YOUR BUSINESS:
💥do daily lead generation even when you’re busy
💥start charging properly
💥put in effort to learn how to use social media effectively (and then post every day)
💥put effort into providing proper value to your clients. Solving their problems with your design
💥only start charging clients when you know what you are doing+ have the technical skills to back it up
🎯🎯🎯
.follow me @dartcrea for more FREE Daily tips about online business content
💮visit linktr.ee/dartcrea
.my blog
www.hobbytosmallbusiness.blogspot.com
make your 👍Subscription👍